Digital Photography and Imaging - Week 2
PHOTOGRAPHY/WEEK 2
Low Li Vern (0362678)
Digital Photography and Imaging
Bachelor of Design (Hons) in Creative Media
Week 2 / Exercise
LECTURE
- Focal Point :A key element to any good composition is a strong focal point, as it helps your viewers’ eyes naturally settle on the important pieces of your design first.
- Scale & Hierarchy: Scale is often used to help communicate hierarchy by drawing attention toward and away from certain elements, thus signifying their importance to the communication.
- Balance the element: A good technique for mastering asymmetrical balance is to think of each element as having a ‘weight’ to it. Smaller objects might ‘weigh’ less than larger objects, and heavily textured elements might ‘weigh’ more than flatly colored elements.
- White space: White space is mostly known as “empty space” to balance up the main focus of a composition. White space when used strategically can help boost your design’s clarity and overall look by balancing out the more complicated and busy parts of your composition with space that helps your design to breathe.
- The Rule of Thirds is the process of dividing an image into thirds, using two horizontal and two vertical lines. This imaginary grid yields nine parts with four intersection points. When you position the most important elements of your image at these intersection points, you produce a much more natural image. It is also suggested that any horizon is placed on either the top horizontal line or bottom horizontal line.
The Rule of Thirds is a way to:
- Use composition techniques that are in line with what’s naturally pleasing to the eye.
- Creatively use negative space.
- Create conversation between the subject and background
GOLDEN RATIO
- The Golden Ratio is a mathematical ratio. It is commonly found in nature, and when used in a design, it fosters organic and natural-looking compositions that are aesthetically pleasing to the eye.
- In design, the Golden Ratio boils down to aesthetics — creating and appreciating a sense of beauty through harmony and proportion. When applied to design, the Golden Ratio provides a sense of artistry
- The Golden Ratio is a useful guideline for determining dimensions of the layout. One very simple way to apply the Golden Ratio is to set your dimensions to 1:1.618
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