Motion Graphics and Compositing - Project 3
13.06.2024 - 27.06.2024 (Week 8 - Week 10)
Low Li Vern/ 0362678
Motion Graphics and Compositing / Bachelor of Design (Honours) in Creative Media
Project 3
INSTRUCTIONS
Week 9 : Project 3
DESCRIPTION:
Students will synthesis the knowledge gained in Task 1 and 2 for application in Task 3.
Students are to continue with previously chosen channel in Task 2 to create a channel ident motion graphic video.
REQUIREMENTS:
Students are to use information for any proposed channel (*existing or fictional)
• create mood-board that reflects their concept/idea
• storyboard
• animatics
• explore appropriate audio to uplift the motion tempo
Students will start with thumbnail sketches and test a wide range of conceptual ideas through digitization using the appropriate software. Students conclude by selecting and presenting their proposed channel bumper interpretation in the instructed format/s.
SUBMISSION:
1. Compiled Proposal in Slide (*moodboard, style guide, sketches, storyboard, technical processes as posted in e-portfolio).
2. Final output will include a 15 – 30 sec video (*.mp4 or .MOV, h2.64, 16:9 - 1920 X 1080, 25 fps, ACC, 48kHz uploaded to YouTube channel).
# Sketch
After consulting with Mr. Fauzi, he suggested switching Scene 3 with Scene 1 to better relate the animation with the objectives of Project 2. After consultation I start to edit the scenes using Adobe Photoshop.
# Progress
For Project 3, I incorporated more fruit elements to represent the different flavors of the product. I used contrasting colors to make each element stand out. Additionally, I added leaves and ice cubes to the design for a refreshing and dynamic look.
In Project 2, I learned from Mr. Fauzi that emphasizing the logo name is crucial. It's important that viewers remember the logo name in advertisement videos, rather than getting distracted by overly complex animations. For Project 3, I decided to keep it simple by having the product name pop out clearly. This approach ensures better understanding and recognition for the viewers.
#Final Outcome for Project 3
FEEDBACK
After consulting with Mr. Fauzi on a different project, I added more details to the color and timing to enhance the overall look. His suggestions helped me refine these elements, ensuring the project was visually cohesive. Mr. Fauzi complimented my transitions, noting they improved significantly after I reworked them based on his feedback. This experience has been valuable in helping me understand the finer details of motion graphics and compositing, and I'm grateful for Mr. Fauzi's guidance in elevating my project.
REFLECTIONS
Working on Project 3, where I created an advertisement video for Somersby Cider using After Effects, was both interesting and challenging. I used 2D animation and color contrast to present the product, which was a fun creative process. However, it required a lot of time and effort to get all the details right and make sure everything flowed well. This project was also related to Project 2, which helped me apply some of the skills and techniques I had learned earlier. The connection between the projects made the experience more cohesive. Mr. Fauzi's feedback, especially on improving transitions and color details, was really helpful in making the final video look polished and professional.
THE END
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