Intercultural Design - Task 1: Proposal
5.2.2024 -20.2.2024 /Week 1-Week 3
Article from Google Scholar
Low Li Vern/ 0362678
Intercultural Design / Bachelor of Design (Honours) in Creative Media
Task 1: Proposal
Intercultural Design / Bachelor of Design (Honours) in Creative Media
Task 1: Proposal
LECTURES
INSTRUCTIONS
Task 1: Proposal
- The general theme is “Cultural Sensitivity in Design”
- We are to study a cultural phenomenon, or a particular subculture
that is perceived as ‘sensitive’, and “frame” your study within the
chosen theme.
- We are to convey this cultural aspect without altering the actual
facts but within a presentable interpretation and adaptation that
raises awareness from the viewers.
- Produce some preliminary ideas on how to visually express our
interpretation using design language. Each idea is to be
supported by a short rationale. Conduct visual research to help
expand our idea generation.
Submission:
A Powerpoint presentation of the proposal that contains:
• 200-word write-up defining and interpreting the theme in
relation to the chosen cultural elements.
• Citation is necessary as evidence to the research.
• A minimum of 3 preliminary ideas in detailed sketches, each
with individual rationale.
• Visual references (visuals that inspire/influence those ideas).
• Reference list
• Picture credits
1. Ideation
2. Research
After a group meeting in Google meet our group decide to choose the culture DIA DE LOS MUERTOS (DAY OF THE DEAD).
Fig 1.1 References for Day of The Dead
Fig 1.2 References for Day of The Dead
Fig 1.3 References for Day of The Dead
What is Day of the Dead (Dia De Los Muertos)
Day of the Dead (Dia De Los Muertos) is a two day holiday that reunites the living and dead. Families create ofrendas (Offerings) to honor their departed family members that have passed. Calaveras, smiling skulls, integral to Day of the Dead, symbolize celebrating life in the face of death through various forms. (Ex: Face Paint) (Cereal Ventures,n.d.)
Article from Google Scholar
1.López, L. (1997). The Day of the Dead: Celebrating the Continuity of Life and Death. Death Studies, 21(4), 337-349. Presentations are communication tools that can be demonstrations.
2.Martínez, J. L. (2019). Rituals Around Life and Death in Mexico; The Day of the Dead. In Death and Culture (pp. 227-241). Springer. Presentations are communication tools that can be demonstrations.
3.González, M. (1996). Iconography in Mexico's Day of the Dead: Origins and Meaning. Studies in Latin American Popular Culture, 15, 55-72. Retrieved from Presentations are communication tools that can be demonstrations.
4.González, M. (1996). Iconography in Mexico's Day of the Dead: Origins and Meaning. Studies in Latin American Popular Culture, 15, 55-72. Presentations are communication tools that can be demonstrations.
5.Strupp Green, J. (n.d.). The Days of the Dead in Oaxaca, Mexico: An Historical Inquiry. In R. Kastenbaum & B. Kastenbaum (Eds.), Death, Society, and Human Experience (pp. 141-157). Routledge. Presentations are communication tools that can be demonstrations.
6.González, M. (2013). Conception of Death in Mexico Today. Bulletin of Latin American Research, 32(4), 419-433. https://www.jstor.org/stable/24317048?seq=3
7.Medina, C. (2016). Day of the dead: Decolonial expressions in Pop de los Muertos. In The Routledge Companion to Latina/o Popular Culture (pp. 370-380). Routledge. https://books.google.com/books?hl=zh CN&lr=&id=hQg9DAAAQBAJ&oi=fnd&pg=PA370&dq=Why+do+people+paint+their+face+for+Dia+de+los+Muertos%3F&ots=1u iccBzC0&sig=42sihSFQdej4LuYqgzecuoqNmdg
8.Gutiérrez, I. T., Rosengren, K. S., & Miller, P. J. (2015). Día de los muertos: Learning about death through observing and pitching in. In Advances in child development and behavior (Vol. 49, pp. 229-249). JAI.
https://www.sciencedirect.com/science/article/abs/pii/S0065240715000191
8.de Ágredos Pascual, M. L. V., Lorenzo, C. V., & Campos, P. H. (2018). Face Painting among the Classic Maya Elites. Social Skins of the Head: Body Beliefs and Ritual in Ancient Mesoamerica and the Andes, 93. https://books.google.com/books? hl=zh-
CN&lr=&id=GDJhDwAAQBAJ&oi=fnd&pg=PA93&dq=face+paint+in+mexico&ots=kddi5RXquf&sig=__mQk9wu4AAW3HpVe1eJTCA75ws
9.Ramadianti, R. P., & Tarmawan, I. (2023, March). Viewing Mexican Tradition of “Dia De Los Muertos” in The Animation Film “Coco”. In Proceeding of International Conference on Business, Economics, Social Sciences, and Humanities (Vol. 6, pp. 996-
1004). https://proceedings.unikom.ac.id/index.php/icobest/article/view/473
After researching several articles related to our topic, Día de los Muertos (Day of the Dead), I've gained a deeper understanding of the culture through reading them.
3. Rationale
Dia de los Muertos carries deep importance in Mexican culture, but it is important to acknowledge how face painting in this tradition could affect those outside the tradition. The imagery connected to Dia de los Muertos, like skulls and skeletons, may seem unpleasant or unnerving for those who do not grasp the meaningful symbols and cultural background. While the day honors lost family, its portrayal requires sensitivity to different perspectives.
To address this, the design process must prioritise inclusivity and empathy. By incorporating elements such as vibrant flowers and a diverse color palette, the final product can become more appealing and accessible to a wider audience. These additions not only enhance the aesthetic appeal but also symbolize themes of life and rebirth integral to Dia de los Muertos.
Also, we priotize education and awareness building. We provide background and details about the meanings and customs of Dia de los Muertos to help comprehension and value grow deeper. By engaging in meaningful cross-cultural interactions, we not only enrich our design process but also strengthen bonds of mutual respect and understanding between diverse communities.
4. Sketches
Following our discussion, we've generated three ideas centered around the culture of Día de los Muertos (Day of the Dead). Firstly, we propose a redesign of face paint designs specific to the tradition. Secondly, we suggest creating unique face mask designs inspired by the occasion. Lastly, we propose producing a short visual film. Our primary aim is to foster greater acceptance and understanding of this culture among those who may not be familiar with it.
5. Final Proposal
REFLECTIONS
The toughest part of this project was brainstorming different ideas and combining two separate ones later on, especially after getting feedback. We had to think about each team member's strengths and weaknesses, and whether the ideas were doable and exciting. Making sure everyone could participate was also a worry for me. But the lucky part is my teammate and I have good communication and we had a great idea for our proposal. Besides, researching Mexican culture at the start was pretty interesting, so it wasn't too bad.
THE END
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