Typography Task 2- Typographic Exploration and Communication
12.5.2023 - 26.5.2023(Week6- Week 8)
Low Li Vern/ 0362678
WEEK 5: Typography Task 2 Demo Progress
TASK 2 - Text Formatting and Expression
Typeface: Univers LT Std
General Feedback:
Low Li Vern/ 0362678
Typography/ Bachelor of Design (Honours) in Creative Media
Task 2
Task 2
LECTURES
Mr Vinod brief us about the do and don't for Typography Task 2 in class. The
details and progression of the tutorial of the task is uploaded in lecture
playlist. Through the tutorial form Mr Vinod we can know how to start and
develop our task.
Lectures can be referred to TASK 1
INSTRUCTIONS
Mr. Vinod show to us on how we are to go about with this assignment starting
with the selection of text and sketches. For Task 2, we have to create a
2-page editorial spread (200 x 200) with the provided texts in Adobe InDesign.
No images and only black and white colour, less graphical elements, example
line, shade, etc. can be allowed. We are to use Adobe InDesign to
typographically to kern and express the text, and can use Adobe Illustrator
for the headline expression.
Typeface: Futura Std. Book
đź’—Design Processđź’—
1. Sketches
Fig. 1.1 Sketches
For the type expression, I try to focus on the word "visualise" because I
think it is the main subject for the heading. I wanted to express unite by
connecting the words with a line, I connect the letters such as the letter t
and l as a line.
Fig. 1.2 first layout sketches
Fig. 1.3 second layout sketches
Font Size: 60 pt
After the sketches, I developed the sketches in Adobe InDesign, as my
sketches is simple and not needed to use in Adobe Illustrator.
Fig. 1.1 Digitalize type expression
For the letter 'e' in the word visualise I use some line and a circle to
make it look like an eye to express visual.
2. Text Layout Progress
Fig. 1.1 Layout text before changing font and kerning
Fig. 1.1 Layout text after changing font and kerning
Font Size: 9 pt
Leading: 12pt
For the first design of the layout is the digitalize of my sketches. It looks
to simple and I want to make it too be more interesting so I change the font
size of the word 'visualise' and 'world' in the second layout. For the third
layout I change the line straight and I find it more comfortable than the line
oblique. I also add a small graphic for the letter O to let it be seen as our
Earth.
I use Univers LT Std for the typeface because it looks more comfortable
compare to the other fonts. It does not look to crowded or to light after
kerning so it is the best choice for me to choose. It looks better after
kerning and I try to avoid widows and orphan while kerning.
3. Headline Progress
Fig. 1.1 Headline Layouts
Fig. 1.1 Drafts
Final Task 2: Typographic Exploration and Communication
After experimenting different layouts I decided to choose the second option
of the layout add the little graphic of the Earth. I decide to choose the
second layout because I like the expression of the headline in the
difference of the the font size to emphasize the importance of the word
'visualise' and 'world'.
Fig. 1.1 Final Task 2: Typographic Exploration and Communication with
line
Fig. 1.1 Final Task 2: Typographic Exploration and Communication- JPEG
FEEDBACK
Week 6
Specific Feedback:
Specific Feedback:
There is too much graphical, avoid having too much graphic design that is
not related with the text. Remember not to write the wrong word. The spacing
is a little bit awkward can make it be better. The expression is ok and it
is expressed but can make it better. The headline if it is seperated, the
two fonts need to be more similiar because it may disturb the looking while
reading the headline.
General Feedback:
Be careful when using justify, it is better to be 7mm for the leading rather
than 5mm but at least 5mm. Need to have more expression on the headline, can
express one of the word in the headline.
Week 7
Specific Feedback:
Specific Feedback:
The pen need to use not same size to write is better.
General Feedback:
For the square shape pen need to keep the writing direction in the same way.
For the square shape pen need to keep the writing direction in the same way.
Week 8
Specific Feedback:
Mr Vinod prefer the writing using marker, it’s weightier and will make a cooler display font.
Mr Vinod prefer the writing using marker, it’s weightier and will make a cooler display font.
General Feedback:
We need to write out the letters not to design the letters. Use different types of pen can make different interesting writing.
We need to write out the letters not to design the letters. Use different types of pen can make different interesting writing.
REFLECTIONS
Experience:
Through these few weeks of class of typography, I have known more
information and details that process and develop on typography. I
realize that it is important to do a sketch before any exercise. It must
be the first progress on every task, as it helps to develop ideas and to
know if my idea can work or not. It is a good way to learn by watching
video as I can rewatch anything that I miss from Mr Vinod everytime. How
to have difference within my work with others is to look and work more
in details, as the word says that the devil is in the detail.
Observation:
Typography is a thing we will use in our everyday life. It is a need
for us to make our life better by knowing the importance of the
details in typography. I learn how to do typography in creative ways
to integrate typography into their compositions, treating letters and
words as visual elements rather than mere conveyors of information.
Through these few weeks of class I learn that typography is used as a
means to create emphasis, hierarchy, and visual interest, often
through techniques like kerning, layering, or combining it with other
graphic elements. As the most important thing I learn is how to kern
the text.
Findings:
Through the progression of Task 2, I found that different typeface and
font size evoke distinct perceptions and the layout design. We must
try on different typeface and font size to find out the best layout of
the work. Besides, experimental and expressive different typography
materials explore innovative techniques, such as custom lettering,
typographic illustrations, or kinetic typography. These approaches push
boundaries, challenge traditional norms, and offer new avenues for
creative expression and artistic exploration.
FURTHER READING
Fig. 1.1 The Vignelli Canon by Massimo Vignelli
The famous Italian designer Massimo Vignelli allows us a glimpse of his
understanding of good design in this book, its rules and criteria. He
uses numerous examples to convey applications in practice from product
design via signaletics and graphic design to Corporate Design. By doing
this he is making an important manual available to young designers that
in its clarity both in terms of subject matter and visually is entirely
committed to Vignelli’s modern design.
Fig. 1.1 29th page of The Vignelli Canon
"The Vignelli Canon" covers a
wide range of topics, from the historical evolution of letterforms to
the anatomy of type. It explores the significance of typeface
classifications and their appropriate usage, empowering readers to make
informed decisions when selecting fonts for different design projects.
The book also dives into the art of kerning, leading, and tracking,
revealing the secret to achieving optimal legibility and visual harmony.
Semantics: search of meaning of design, before design , we have to
search the essential meanings and learn their complexities
Pragmatic :we prefer to intellectually elegant and timeless
design.
Syntactics: include structure, the grid, the typeface, texts,
illustration etc., controls the proper use of grammar and articulation
of a language.
THE END
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